Empowering consumers to choose, exposing Counterfeit products & Grey channels, providing Real-time Sales Intelligence.

Key Features and Benefits for the Brand Owner:

• Clear distinction in the marketplace between genuine and counterfeit products
• The CHKTAG™ process cannot be replicated by counterfeiters
• Consumers empowered to choose genuine products, offering potential to increase sales
• Easier for enforcement agents to 'police' retail points and identify counterfeits
• Immediate exposure of grey and parallel market sales worldwide with ability to identify both the source distributor and the final retailer
• Brand Owner can communicate with end consumers as they buy, delivering up to date Marketing messages directly to them to increase sales
• Live, detailed, real time measurement of product authentication rates available on desktop screen
• Control of quantities produced by outsource manufacturers; preventing over-runs
• Process centrally controlled; no need to add any new systems or procedures at distributors or retailers
• Option to activate warranties, preventing warranty abuse by consumers and/or retailers
• Added protection from potential legal liability for performance failures of non-genuine products

CHKTAG™ is a trustworthy worldwide authentication service designed to overcome all of the common problems associated with the counterfeiting of established premium brands of fashion, sporting and luxury goods, perfumes, pharmaceuticals, etc, sold through a variety of channels worldwide. This outsourced service provides a totally secure closed loop audit trail which empowers consumers to choose the real Brand. At the same time, CHKTAG™ provides the Brand Owner with completely unprecedented levels of live sales intelligence and exciting new options for targeted consumer marketing. The CHKTAG™ service is designed to be rapidly deployed; integrating seamlessly with current logistics chains and requiring little or no capital investment on the part of the Brand Owner.

CHKTAG™ also provides valuable incentives to consumers to authenticate the products. These incentives encourage the active, but not necessarily conscious, participation of the consumers in the process of product verification; thereby supplying valuable intelligence to the Brand Owner. Emphasising these incentives avoids the need for overt brand and consumer protection messages which might have "negative" connotations and protects the reputation of the Brand Owners who are concerned about openly revealing counterfeiting risks to their consumers in the face of competitive pressure.

Demo

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